Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

Sponsorships 76

Sponsorships Retail Sports Social Media 76

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Hotels 93

Hotels Sports Sustainability Hospitality 93

Endless Events

JULY 3, 2020

Sponsorship Series Pt. 2: 28 Virtual Event Sponsorship Ideas! ? This dog traveled about a mile in the 110° Arizona heat, skipped every house along the way, and made her way into our backyard by crawling under our fence. Will we adapt to a new way of marketing and communications? So we got a dog? ??. It felt like fate.

Sponsorships 86

Sponsorships 2020 Tech Advertising 86

Event Marketer

FEBRUARY 20, 2023

The Arizona Super Bowl Host Committee and partner 160over90 installed a 44-foot-tall cactus outfitted with animated LED lights at the Super Bowl Experience. Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. Stay tuned for more details on this year’s program.

Sports 87

Sports Hospitality Social Media Sponsorships 87

SmartMeetings

APRIL 13, 2021

While in Arizona, all restrictions on organized events have been lifted. If sponsorship dollars are an integral part of your event income, are your sponsors in a position to invest? If you are restricted to hosting your event in a particular city, the answer may already be decided for you.

Contracts 117

Contracts Travel Trade Shows Sponsorships 117

Event Marketer

FEBRUARY 21, 2024

BUILDING THE MOUNTAIN A year ago, the Paramount team arrived in Las Vegas fresh off of Super Bowl LVII in Arizona, ready to conduct a site survey across the entire company, as it would be the first time in NFL history that the Big Game would be broadcast in two different formats.

Sports 96

Sports Trade Shows Entertainment Travel 96

PCMA Convene

JUNE 1, 2017

When I opened the in-flight magazine on my trip to the capital of Arizona, a well-timed headline captured my attention: “Phoenix Is Hipper Than You Think.” We never use the words exclusive or luxury,” Parley Stock, director of sales and marketing at the FOUND:RE and a proud native Arizonan, told me. THE MAIN EVENT.

Meetings 40

Meetings 2016 Sports Hotels 40