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The Brief: Electric Gardens and LaundroMatches

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. To use the rapper’s far-reaching influence and cultural relevance to elevate the event’s profile. Sounds like a trip across the pond is in our future. 28 in Tucson.

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PetSmart Fuses Football and Furballs Along the 30-Stop MVPets TAILgate Tour

Event Marketer

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

Event Marketer

The Arizona Super Bowl Host Committee and partner 160over90 installed a 44-foot-tall cactus outfitted with animated LED lights at the Super Bowl Experience. Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. Stay tuned for more details on this year’s program.

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Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

Event Marketer

BUILDING THE MOUNTAIN A year ago, the Paramount team arrived in Las Vegas fresh off of Super Bowl LVII in Arizona, ready to conduct a site survey across the entire company, as it would be the first time in NFL history that the Big Game would be broadcast in two different formats.

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Sports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention

Event Marketer

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Indeed, one size does not fit all, and activation strategies that are designed with a “marketing to the masses” mentality are falling short, marketers say.

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Event Jobs | April 2018

Event Leadership Institute

Check out Event Leadership Institute’s on-demand library with over 100 courses & interview videos for as little as $25 per month, as well as our online Professional Development courses in event management. Meeting & Event Job Openings | April 2018. Freelance Event Producer | AlliedPRA | Phoenix, AZ.

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Event Jobs | January 2018

Event Leadership Institute

Check out Event Leadership Institute’s on-demand library with over 100 courses & interview videos for as little as $25 per month, as well as our online Professional Development courses in event management. Meeting & Event Job Openings | January 2018. Design & Event Coordinator | AlliedPRA | Chandler, AZ.

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