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PetSmart Fuses Football and Furballs Along the 30-Stop MVPets TAILgate Tour

Event Marketer

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets.

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The Brief: Electric Gardens and LaundroMatches

Event Marketer

FANS WILL BE SIPPIN ON GIN & JUICE AT THE SNOOP DOGG ARIZONA BOWL Snoop Dogg and his ready-to-drink cocktail brand, Gin & Juice by Dre and Snoop, is poised for a groundbreaking move in the college football space by becoming the title sponsor of the Arizona Bowl on Dec. Sounds like a trip across the pond is in our future.

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What It Takes To Plan An Event In A Post-Pandemic World

Endless Events

Sponsorship Series Pt. 2: 28 Virtual Event Sponsorship Ideas! ? This dog traveled about a mile in the 110° Arizona heat, skipped every house along the way, and made her way into our backyard by crawling under our fence. We have even MORE sponsorship ideas to help your virtual event thrive (11-minute video).

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Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

Event Marketer

The Arizona Super Bowl Host Committee and partner 160over90 installed a 44-foot-tall cactus outfitted with animated LED lights at the Super Bowl Experience. Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. Stay tuned for more details on this year’s program.

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When Is the Right Time to Host Your Event Live?

SmartMeetings

While in Arizona, all restrictions on organized events have been lifted. If sponsorship dollars are an integral part of your event income, are your sponsors in a position to invest? If you are restricted to hosting your event in a particular city, the answer may already be decided for you.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

With 21 years of experience in college athletics in the realms of marketing, promotions, advertising, sponsorship sales and activation, graphics, licensing and event production, Suitt provides unsurpassed expertise. He will draw on this expertise to identify, develop and execute sports tourism strategy in Baton Rouge.

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Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip

Event Marketer

BUILDING THE MOUNTAIN A year ago, the Paramount team arrived in Las Vegas fresh off of Super Bowl LVII in Arizona, ready to conduct a site survey across the entire company, as it would be the first time in NFL history that the Big Game would be broadcast in two different formats.

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