Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Event Marketer
JANUARY 31, 2024
Live performances by Leon Bridges and violinist Ezinma, and a menu takeover and meet-and-greets with former “Top Chef” contestant Melissa King, were also in the mix. DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. Our favorite part?
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