Remove Apparel Remove Marketing Remove Social Media Remove Venues
article thumbnail

Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

Retail 76
article thumbnail

How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

Apparel 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

Apparel 86
article thumbnail

Five Tips on Leveraging Private Homes for Experiential Activations

Event Marketer

What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. Patrice Bergeron, a former Boston Bruins player, was featured in a lot of branding throughout the house and came to the event—a huge social media driver. And thus, CCM Hockey House was born.

Retail 77
article thumbnail

How to bring swag bag game to a new level? Tips & best bag ideas

Eventory

Marketing freebies are really popular. Swag bag is a bag filled with marketing freebies, gift cards, and other cool, themed stuff that attendees receive during various events. Check your marketing personas. Check the current affairs and align the theme of your marketing freebies ideas with it. What is swag bag?

Apparel 145
article thumbnail

Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

But within every type of venue or footprint the city offered were brand experiences —special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip, sitting for hours in traffic and standing in seemingly endless lines.

article thumbnail

9 Proven Steps for Planning Successful Events

Planning Pod

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Media coverage Or simply ecstatic, very satisfied attendees. Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success.