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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. Throughout the Houston event, Coke rose to the occasion with shareable moments, games, music and a selection of classic, new and exclusive products. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. As was a partnership with the L.A. Our favorite part?

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How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste

Event Marketer

The campaign was designed, in part, to meet a need for consumers. To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. Agency: Lupine, Los Angeles.

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How Mobile Tours are Providing a Platform for COVID-friendly Engagement

Event Marketer

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. At each stop, consumers can snag coupons and a free 2.3-ounce

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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Meet consumers on the slopes. Featured photo credit: Moment Factory The post Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter appeared first on Event Marketer.

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A Comprehensive Walk-Through Your Mobile Event App

Hubilo Blog

Your research must include their overall appeal, their previous clients and the events they have powered along with past feedback. . Take demos of your top vendors, understand how far their product can meet your requirements and then pick the best fit. You can check out more tips on selecting your perfect event app vendor here.