Will Meeting Planners Be New Targets for Influencer Marketing?
PCMA Convene
JULY 31, 2017
Early on the CVB realized that, even after pumping up traditional efforts — investing in a larger trade-show booth and a new ad campaign — it needed to try something different to catch the attention of event organizers who typically skim over its name. Why choose a leisure-travel writer instead of a traditional meeting planner?
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