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CMP Spotlight: Get to Know Barbara Connell, CMP Fellow

Smart Meetings

In this role, she discovered a strong interest in the organization and planning it took to put on the station’s Fall Preview, during which important advertisers would showcase fall programming and offer several days of entertainment.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. The bigger issue is that they’re selling something that’s not moving the needle for advertisers nor embracing a digital-first strategy. . The Shift From Push to Pull.

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How To Minimize Unconscious Bias At Your Meeting

PCMA Convene

It was the officially hired entertainment. For example, a recent BBC test revealed that a job seeker with an English-sounding name was offered three times the number of interviews for advertising-sales positions in London as a similar applicant with a Muslim name. This wasn’t a joke.