Advertising Entertainment Marketing Medical Meetings 
Smart Meetings
MAY 3, 2024
As she approached graduation and began looking for jobs, she remembers, a male professor told her not to set her goals too high—Chicago was a major market, and he said she should search for starting television jobs in smaller cities. She wanted to be a TV anchor in the Chicago area. She wasn’t convinced.
PCMA Convene
SEPTEMBER 18, 2017
According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.
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