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CMP Spotlight: Get to Know Barbara Connell, CMP Fellow

Smart Meetings

Staff meetings, sales meetings, educational programs, board meetings, national/international events—in-person or virtual or a combination thereof—any gathering of individuals can decide the fate of an organization.” Events are everywhere; and event planners play an integral role in any and every industry.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. The Shift From Push to Pull.

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How To Minimize Unconscious Bias At Your Meeting

PCMA Convene

How does that play out at meetings — and what can you do to minimize it? It was the officially hired entertainment. For example, a recent BBC test revealed that a job seeker with an English-sounding name was offered three times the number of interviews for advertising-sales positions in London as a similar applicant with a Muslim name.