PCMA Convene

MARCH 25, 2019

And if they’re writing scripts, we don’t necessarily know whether it was because of our conference or another conference or direct-to-consumer advertising.”. Orders for medical devices are no easier to trace, considering the lengthy purchasing timelines for costly equipment. That’s a difficult thing to put an ROI on.”.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

Conferences that Work

APRIL 4, 2022

Don’t waste your time, or mine, submitting such meetings; they will not be listed. every now and again a marketer types in a listing for a conference (usually a medical meeting) that is clearly a traditional event. For example, they use it to send me queries about accepting advertising…. …or ” Regardless.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

PCMA Convene

SEPTEMBER 25, 2019

If a conference takes your money and no event is organized, there is clearly false advertising and grounds for legal action, perhaps even criminal charges,” Gopinath said. “If Often, these meetings are operating in a gray legal area, skating a fine line between illegal and unethical,” Gopinath continued. “If

Conference 85

Conference Medical Meetings Advertising Meetings 85

SpotMe Blog

MAY 11, 2023

By offering a comprehensive suite of services, including branding, advertising, medical education, public relations, and event management, TBWA World Health helps pharmaceutical, biotechnology, and medical device companies communicate their message effectively and drive meaningful change.

Healthcare 246

Healthcare 2002 Education Consulting 246

PCMA Convene

SEPTEMBER 18, 2017

The bigger issue is that they’re selling something that’s not moving the needle for advertisers nor embracing a digital-first strategy. . While the effectiveness of retargeting likely will be low for a premium conference, it can be helpful for introductory freemium or lower-cost products and services. ›  Less print This one is a no-brainer.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

PCMA Convene

MAY 1, 2017

For example, a recent BBC test revealed that a job seeker with an English-sounding name was offered three times the number of interviews for advertising-sales positions in London as a similar applicant with a Muslim name. As people grow older and enter the workplace, these biases can create big problems.

Meetings 56

Meetings Social Media Conference 2016 56