Remove Advertising Remove Conference Remove Contracts Remove Food and Beverage
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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship.

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How to Develop an Event Budget for Your Meeting

Eventmobi

According to a Professional Convention Management Association (PCMA) survey, 36% of all expenses are for food and beverages (F&B) alone. Food & Beverage @ $35/person. In order to cover expenses, different revenue avenues can be leveraged, for example: Advertising revenues (event program, internet web site).

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The Winning Recipe for Successful Association Events

StraussCA

Food and Beverage Selections. Avoid conflicts with other conferences in your target industry, school breaks, public and religious holidays. Food and beverage: don’t forget this is a variable expense dictated by attendance numbers. Contract with reliable, repu­table vendors who can meet your association’s needs.

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship.

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The Event Planner’s Guide to Venue Sourcing and the RFP Process 2023

Stova

Likewise, venues that offer food and beverage, AV, and production as part of the events package will often agree on discounts on total event spend, taking all elements into account. Signing off on guarantees for food and beverage is plain sailing for some but for others, it’s the rock upon which they perish. Happy days.

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More Marketing Isn’t the Answer

Velvet Chainsaw

Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support. Here are four insights we’ve learned from analyzing the marketing-spend category: Marketing spend for conferences with an expo is usually closer to 6 percent.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

After studying 100 or so meetings’ profit-and-loss statements in great detail, I can confirm that this expense line item varies greatly.Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support. Why such a big difference?