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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. They also spend a lot on list buys and ad placements.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. They also spend a lot on list buys and ad placements.

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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Shift Marketing Spend to Inbound Strategies.

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TOP 25 best marketing conferences in Europe to attend in 2019

Eventory

Showing up at one of the best marketing conferences puts you right in the heart of the industry. You get the chance to meet fellow specialists, discuss the new trends and share experiences. There are many benefits of regular event attendance. Friends of Search is the meeting that focuses on online marketing and SEO areas.

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Top 99 keynote speakers every event planner must know about

Hubilo Blog

K V Shridhar aka “POPS” often referred to as the “Advertising Genius” is the Founder of HyperCollective. Mr. Shridhar has near to 4 decades worth of experience in the advertising space and has held positions at Leo Brunett and SapientNitro. Christy Lamagna is the founder of and Master Strategist at Strategic Meetings & Events.

Speakers 101
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Top 98 keynote speakers every event planner must know about

Hubilo Blog

K V Shridhar aka “POPS” often referred to as the “Advertising Genius” is the Founder of HyperCollective. Mr. Shridhar has near to 4 decades worth of experience in the advertising space and has held positions at Leo Brunett and SapientNitro. Christy Lamagna is the founder of and Master Strategist at Strategic Meetings & Events.

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Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!