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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. Paid advertising is key to reach.

2022 253
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Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations. The post Next Markets May Include Leveraging Opportunities Of Perennials appeared first on Velvet Chainsaw.

2018 170
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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: Marketing spend for conferences with an expo is usually closer to 6 percent.

2017 53
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Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. Ultimately, these should lead to convincing the reader to bookmark and attend the session. The Advanced Marketing Institute has a free headline analyzer tool that totally rocks.

2016 156
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TOP 25 best marketing conferences in Europe to attend in 2019

Eventory

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. Development of martech, changes in customers’ preferences and other factors contribute to the constant creation of new marketing trends, new directions to go and many interesting undiscovered approaches. The attendance at industry events can help you keep up. Top 25 best marketing conferences in 2019.

2019 94
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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent. When a conference has a strong loyal attendance base, the marketing budget should be no higher than 6 percent.

2017 43
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5 Ways To Market Your Event on a Shoestring Budget

Capterra Event Management

You’ve spent all of your money on decorations, catering, lighting, staff, event management software , and all other aesthetics of your event, but now you are left with a shoestring budget for marketing. Marketing doesn’t have to be an expensive venture, so long as you follow the right practices and engage the right outlets. Here are five ways to reach those potential millions and market your event on a tiny budget. In regards to event marketers, HARO is a PR godsend.

2016 66
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Top 98 keynote speakers every event planner must know about

Hubilo Blog

Keynote speakers in Marketing and Sales. K V Shridhar aka “POPS” often referred to as the “Advertising Genius” is the Founder of HyperCollective. Mr. Shridhar has near to 4 decades worth of experience in the advertising space and has held positions at Leo Brunett and SapientNitro.

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Top 99 keynote speakers every event planner must know about

Hubilo Blog

Keynote speakers in Marketing and Sales. K V Shridhar aka “POPS” often referred to as the “Advertising Genius” is the Founder of HyperCollective. Mr. Shridhar has near to 4 decades worth of experience in the advertising space and has held positions at Leo Brunett and SapientNitro.