Velvet Chainsaw

APRIL 12, 2022

Paid advertising is key to reach. While paid ads are not typically used in conjunction with influencer marketing campaigns in the B2C world, the authors say, brands and influencers both benefit from the paid amplification. “Integrity is endearing,” according to the article.

B2C 370

B2C Social Media B2B Advertising 370

Velvet Chainsaw

SEPTEMBER 8, 2016

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. You should too!

Conference 150

Conference Marketing Education Attendance Marketing 150

Velvet Chainsaw

FEBRUARY 5, 2018

Marketing and advertising have shifted from spending ad dollars on a single demo group to going after a cultural zeitgeist, says Margaret Johnson, the chief creative officer at Goodby and friend of Pell. It’s all about mindset and no longer about a one-dimensional timeline that runs from birth to death.

Marketing 271

Marketing Social Media Advertising Tech 271

Velvet Chainsaw

NOVEMBER 6, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Shift Marketing Spend to Inbound Strategies. They also spend a lot on list buys and ad placements.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Marketing’s traditional four P’s are product, price, place, and promotion.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Marketing’s traditional four P’s are product, price, place, and promotion.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Eventory

JANUARY 29, 2019

The key representatives of the marketing industry in Poland and across Europe will meet there to talk the marketing issues and trends. # 8 Advertising Week Europe. Advertising Week in London will gather over 30 000 of marketing specialists in one place to talk about marketing and advertising hot topics.

2019 112

2019 Marketing Conference Social Media 112