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More Marketing Isn’t the Answer

Velvet Chainsaw

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Attendees value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Shift Marketing Spend to Inbound Strategies.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Marketing’s traditional four P’s are product, price, place, and promotion.

article thumbnail

How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Marketing’s traditional four P’s are product, price, place, and promotion.