Advertising Attendance Marketing Event Design Food and Beverage 
PCMA Convene
SEPTEMBER 18, 2017
Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Marketing’s traditional four P’s are product, price, place, and promotion.
PCMA Convene
SEPTEMBER 18, 2017
Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Marketing’s traditional four P’s are product, price, place, and promotion.
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