article thumbnail

How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Marketing’s traditional four P’s are product, price, place, and promotion.

article thumbnail

How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Marketing’s traditional four P’s are product, price, place, and promotion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 99 keynote speakers every event planner must know about

Hubilo Blog

K V Shridhar aka “POPS” often referred to as the “Advertising Genius” is the Founder of HyperCollective. Mr. Shridhar has near to 4 decades worth of experience in the advertising space and has held positions at Leo Brunett and SapientNitro. Bo Krüger is a speaker, facilitator and meeting designer. What is he known for?

Speakers 101
article thumbnail

Top 98 keynote speakers every event planner must know about

Hubilo Blog

K V Shridhar aka “POPS” often referred to as the “Advertising Genius” is the Founder of HyperCollective. Mr. Shridhar has near to 4 decades worth of experience in the advertising space and has held positions at Leo Brunett and SapientNitro. Bo Krüger is a speaker, facilitator and meeting designer. What is he known for?