Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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Eventful insights: A peek into 2024’s event marketing trends.

Expo Pass

It’s time to roll with the changes, planners! This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding when they called 2024 “the year of change.” While many of these trends started in 2023, they’re set to take on greater significance in the coming year.

2024 136
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Hosting a Webinar? Here’s What to Do Before, During, and After the Event

Attendease

Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.

Wireless 195
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The 9 Best Mobile Event & Conference Apps for 2024

Eventmobi

Without a doubt, conference apps are a must-have tool for any event organizer. In fact, an overwhelming 91% of event organizers claim event apps are crucial to their success. This type of tool can help you streamline registration, check-in, networking , and communication, all while making your event more interactive for attendees. Even attendees themselves enjoy using event apps and consider this technology an integral part of their event experience.

2024 195
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Cvent Acquires Two Companies to Boost Trade Show Offering

EventMB

Skift Take: Two more platforms are joining the ranks of Cvent, both focused on improving the B2B trade show experience for organizers. There may be more acquisitions around the corner.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Hybrid Events: One Event, Two Experiences

TicketBud

The events industry has gone through significant changes over the past few years, with the pandemic forcing us to find new ways to gather and connect. While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike.

More Trending

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Shaping the Events Industry in 2024: Event Professionals Share Their Predictions 

ePly

As we enter 2024, the events industry is evolving at an unparalleled pace, heralding new challenges and opportunities for event professionals. From COVID-19’s impacts to the ever-changing expectations of attendees and technology, our industry is set to see dramatic shifts in the coming years. We spoke with experts from the industry to learn more about their event predictions for the future.

2024 118
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The Latest Best Practices for Outdoor Activities and Events

EventMB

Skift Take: Outdoor activities and events are more popular than ever, but this means more pressure to avoid the pitfalls that can come with large crowds. Safety and sustainability are paramount. Here are three best practices to ensure a foolproof checklist for outdoor activities.

Tourism 179
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Dreamland Margate joins Lime Venue Portfolio

Event Industry News

Dreamland Margate, on the Kent coast, has become the latest venue to join the Lime Venue Portfolio, representing yet another attraction within the 80+ strong venue group, and further unique choices for organisers.

Venues 120
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Science Museum joins forces with London & Partners to host Esports Summit

Prestige Events Magazine

The Esports Summit presented by London & Partners, the business growth and destination agency for London, in partnership with the Science Museum will take place on Tuesday 27 th February 2024 and will feature keynote speakers and panel discussions that will share insights into esports in London. Taking place at the Science Museum, the third edition of this event will bring together key stakeholders including leading publishers, tournament organisers and higher education with the discussion c

B2C 111
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Hillary Clinton’s Decision-Making Lessons for Meeting Planners

MeetingsNet

At the recent PCMA Convening Leaders conference, the former U.S. Secretary of State recalled a critical moment in her career that defined her approach to staying open-minded, objective, and energized when leading teams through tough tasks. As a professor at Columbia University’s School of International and Public Affairs, Hillary Clinton says this to her students on a regular basis: To make the best decisions, you must be able to hold multiple thoughts in your head at the same time—and often, th

2011 111
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Unpacking the Gender Disparity in Industry Leadership

EventMB

Skift Take: Gender disparity rears its ugly head once more. A new report explores why women seldom occupy leadership roles in an overwhelmingly female industry.

Meetings 186
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CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas

Event Marketer

The 56 th annual CES is underway in Las Vegas this week, and under the theme “All Together. All On.,” sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. On the product and prototype front, innovations ranging from 3D printed teeth to yard robots to biometric smart locks and—get this, experience builders—mixed reality headset for spatial content creation from Sony, are ge

2024 106
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Elevate Announces Eighth Season Intake for New Mentees and Mentors

Prestige Events Magazine

World’s largest free mentoring and training programme for the events industry opens for 2024 applications Elevate, the pioneering not-for-profit mentorship programme supporting and inspiring event professionals, announces the launch of its eighth season for new mentees and mentors and invites applications. Founded in 2016 and led by industry luminaries Melissa Noakes, Max Fellows and Peter Kerwood, Elevate’s ground-breaking programme was conceived to fill a huge gap in the events industry for tr

2024 111
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Is Your Meeting Storm Ready?

Smart Meetings

Storms have been hitting the Northeast and East Coast, causing carnage to residents, homes and those who were planning to fly into or out of the area. According to authorities, at least five people have been killed in Wisconsin, Georgia and North Carolina as a result. Nearly 89,000 New Yorkers lost power before 8 p.m. Tuesday, according to poweroutage.us.

Meetings 104
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3 Ways to Take Incentive Travel From Transactional to Transformational

EventMB

Skift Take: Today’s incentive travelers want more than just a free trip — they demand deep, meaningful experiences that are good for the planet and food for the soul. Here are three ways incentive destinations can help travelers connect not just with each other but also with their purpose and place in the world.

Travel 176
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Jensen and Matt’s Earthy-Chic Wedding at Evergreen Brickworks

EventSource

Captured through the talented lens of Shae Robbins from Shae and Evan Photography , Jensen and Matt’s wedding day blossoms beautifully amidst the natural allure of Evergreen Brick Works. This perfect backdrop was brought to life by the expert planning of Bisous Events. And, of course, we can’t overlook the stylish grooms who graced this special day in custom suits crafted by Empire Customs.

Venues 98
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CHEW NEW OFFICE OPEN

Prestige Events Magazine

After over 12 months of design and construction Chew has finally launched its coveted new office. Chew has created an exciting space for staff, clients, and suppliers to benefit from. The new office hosts collaborative workspace, private offices, a fully equipped boardroom and is located in Chew’s hometown of Great Dunmow, just outside London. The office design epitomizes the Chew brand with its vibrant pink and black theming; fun, creative and bespoke.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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CES 2024 Rolling Coverage: Even More Booth Scenes and Commentary from Las Vegas

Event Marketer

We looked back at a few images from CES a decade ago. Standing at the main entrance of North Hall at the Las Vegas Convention Center, from up on top theater-style seating, one could see near clear to the other end of the hall. It was a sea of logos suspended from the ceiling. The carpeting, in abundance. The lighting, bright. The colors, primary and bold.

2024 99
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The Experience Economy

EventMB

Skift Take: In the latest episode of the Skift Meetings Podcast, the spotlight is on Joe Pine, a visionary thinker whose groundbreaking work on the Experience Economy has reshaped the way businesses approach customer engagement. Pine shares invaluable insights in a candid conversation that weaves through the past, present, and future of event experiences.

Meetings 153
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PCMA’s Big Bet on Presidential Visit Paid Off

Smart Meetings

The more than 4,200 people who attended PCMA’s 2024 Convening Leaders in San Diego this week and another 700 who registered to stream the education sessions were encouraged to “Think Bigger.” The directive was meant to be an inspiration for attendees and a mandate to lead by example for PCMA, according to Sherrif Karamat, president and CEO of Professional Convention Management Association.

2024 98
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Aluvision Kicks Off 2024 after a Strong Year of Awards and Innovation

Exhibitor Magazine

ATLANTA, GA � Heading into its 21st year, Aluvision proudly reflects on the past year of innovation and collaboration within its North American footpr.

2024 105
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Max Hosts Drag Brunches and Makeovers in a Box Truck at Miami Art Week

Event Marketer

Attendees could hop onboard the truck for free drag makeovers inspired by Max characters. While some brands were busy appealing to attendees of international art fairs like Art Basel and SCOPE during Miami Art Week 2023, Max was driving a vibrant box truck—and layers of engagement—along The Art of Drag Pop-Up Truck Tour. The brand sashayed into the Palace Bar and R House Wynwood during Art Week to celebrate drag and uplift the LGBTQ+ community.

2023 92
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Will Negative U.S. Consumer Sentiment Keep Event Budgets Low?

EventMB

Skift Take: The economy appears on the rebound heading into 2024 amid low consumer sentiment. Will downtrodden consumer attitudes impact event spending for this year?

2024 147
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New and Renovated: Venues with a Vision

Smart Meetings

Spaces to Inspire Your Next All-Star Meeting An essential part of an outstanding meeting is an amazing location. These new and renovated venues offer the perfect canvas for the meeting planner’s creative mind. Maybe you seek a design-forward boutique hotel in the big city; or a historic seaside inn in a small village. The perfect event space is out there—read on, and maybe you’ll find it here.

Venues 96
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Eric Hoffend Joins Fern Expo as Vice President of Business Development

Exhibitor Magazine

CINCINNATI, OH � Fern Expo, one of the top trade show and expo service providers, today announced the addition of Eric Hoffend as Vice President of B.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Three Trends Shaping 2024 Events

TicketBud

A trifecta of event trends in 2024 shows promise in creating innovative, immersive, and inclusive events that drive engagement and align with evolving societal values. Below, we share more about the top three event trends of 2024, guaranteed to leave lasting impressions and showcase technological adaptability and eco-consciousness in a rapidly changing world.

2024 78
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How Top U.S. Convention Centers Stack Up on Sustainability

EventMB

Skift Take: As planners look to track event sustainability, selecting the right venue can go a long way to reducing any meeting's environmental impact.

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5 Ways To Power Your Event With Swapcard AI

Event Age by Swapcard

Artificial Intelligence’s (AI's) expansion has made waves across industries , introducing smarter solutions for complex tasks. But when it comes to events, AI's potential remains largely untapped. We've seen many AI tools popping up, but not many are custom-made for eventprofs.

Events 78