Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement
Event Marketer
OCTOBER 31, 2023
Chase’s key objective for the 2023 US Open, which ran from Aug. Here, we explore the four key facets of the brand’s sponsorship program. Returning for 2023, the Chase Pass is a digital pass that consolidates all customer-exclusive benefits on-site under one umbrella. Kate Schoff, Executive Director, JPMorgan Chase & Co.
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