The Challenge of Virtualizing Trade Shows and Exhibit Halls
PCMA Convene
FEBRUARY 1, 2021
Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. We need to make sure that we don’t simply transfer what we believe the physical event” to be, Witt said, “into a digital world.” Illustration by SHOUT). It’s nonsense. It does not exist.
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