End of an Era: Oscar Mayer Rebrands the Wienermobile
Event Marketer
MAY 19, 2023
cities, supported by a dedicated social media strategy and cause marketing efforts. In 2019, we sat down with Oscar Mayer’s senior experiential marketing manager and two Hotdoggers to get the inside scoop on how the Wienermobile fleet has been used as a big, juicy awareness play and what mobile tours typically entail.
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