Event Case Study: Wine & Spirits Wholesalers of America
Smart Meetings
JANUARY 4, 2024
An excited 2,449 attendees took to Gaylord Palms Resort & Convention Center in Orlando over four days, a 5% increase in attendance from 2019, according to the association. “It Although the rebrand and event that followed turned out to be a success, Langerman says she found difficulty selling the rebrand to WSWA’s members.
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