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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Check out Coverage from ComplexCon 2019: Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel. See the environment in action: SPONSORSHIP. To participate in ComplexLand 2.0, For ComplexLand 2.0,

Apparel 103
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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 114
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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. MERCEDES-BENZ.

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