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How to Convert Event Traffic into Web Traffic

EventBank Insights

//blog.eventbank.com/wp-content/uploads/2018/12/EventBank.png A successful event is one where your audience is engaged and where this engagement translates into the kind of conversions you want to see. There are so many ways to boost your event conversions , but a lot of people forget that one of the best is their current website.

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10 Exceptional Networking Event Examples

Bizzabo

It is not only an opportunity that serves to personalize an individual's event experience, but now more than ever, networking events have become crucial to professional success - for attendees and organizers alike. Use it to create remarkable events that add value and motivate attendees to register to your next event.

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Experiential marketing: Showcasing value and retaining event sponsors

Eventbase

Recent research has shown that finding and retaining sponsors is an ongoing challenge for event organizers. Over 90 percent said that retention rates stayed the same or decreased in 2018. A lot of positive press coverage will follow, but that alone isn’t enough for event managers under pressure to defend their budgets.

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Experiential marketing: How to build partnerships with event sponsors

Eventbase

Instead, think about ways that you can show – rather than simply tell – why your event is worthy of their investment. Previous years’ press coverage is a great way of objectively showing the success of your event, but consider things like social media metrics as well.

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How to Massively Boost Event Registrations with Event Retargeting

Bizzabo

event planning software. Integrating Retargeting with Event Software. All forms of event promotion , including retargeting, should be integrated with your event management platform. Having this feature enabled within your event management software makes for a much smoother and more efficient advertising process.

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10 Steps for Creating a Great Event Marketing Plan 

Bizzabo

More specifically, episodic content that focuses on a “behind-the-scenes” aspect of the event can be an effective way to develop considerable excitement. A great example of this would be the speaker series from Brightcove’s PLAY 2018 event. 4) Articulate your event's value proposition. Source: Brightcove.

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55+ Event Planning Resources From Event Experts

Bizzabo

We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. For more information, check out our event resources home. Guides and eBooks. Event Strategy Guide : Event organizing ain’t easy.