In the Wake of E3, Trade Show Experts Weigh in on Four Critical Shifts
Event Marketer
MAY 31, 2023
The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees. But the experts say it may not be game over just yet.
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