PCMA Convene

MARCH 7, 2017

We are moving to a larger venue for 2017. Increase in what we budget for food and beverage, and managing other costs more closely. We may shorten our 2017 meeting, have one less speaker, reduce the meal costs. • We may shorten our 2017 meeting, have one less speaker, reduce the meal costs. •

Food and Beverage 67

Food and Beverage Risk Management Insurance 2017 67

SmartMeetings

OCTOBER 20, 2016

How shifting trends will impact meetings and hotels in 2017 was the hot topic debated by a panel of five meetings and hospitality leaders led by Dan Berger from Social Tables. This covered delegates’ expectations for personalization, right down to food and beverage, as well as keeping up with evolving technology and addressing security needs.

2016 40

2016 Trade Shows Food and Beverage Technology 40

PCMA Convene

FEBRUARY 28, 2018

Close to one-fifth of respondents reported that one or more of their attendees faced a challenge obtaining a visa in 2017, but 82 percent — vs. 58 percent in last year’s survey — said it was more challenging to obtain visas last year than in the prior year. 2017 attendance vs. 2016 attendance — +3.6 percent in the 2016 survey.

Marketing 78

Marketing Meetings 2016 2007 78

Bizzabo

MAY 2, 2019

Nail Your Speaker Lineup. In May and June 2017, Yext put on the Yext on Tour event series. One thing this event series did extremely well was curate a roster of great speakers. First, they had their standard speakers that traveled to each location and delivered a similar keynote to the crowds at each stop. Source: Yext.

Financial 51

Financial Sponsorships 2015 Travel 51

Planning Pod

AUGUST 24, 2019

When you get down to it, event marketing educates your potential attendees about the scope and theme of your event; provides the particulars about the event (reasons to attend, location, date/time, speakers/entertainment, etc.); Values, mission, content focus, featured speakers/entertainment, etc. Sponsorship and exhibitor options.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

PCMA Convene

FEBRUARY 28, 2017

percent. › 2017 attendance vs. 2016 attendance (projected) : +4.9 percent. › Number of 2017 exhibitors vs. 2016 exhibitors (projected) : +1.5 28 percent expect to plan more meetings in 2017; only 3 percent expect to plan fewer meetings. Projected 2017 Convention/Meeting Budget vs. 2016 Convention/Meeting Budget .

2015 40

2015 Meetings Marketing 2016 40

Planning Pod

AUGUST 24, 2019

When you get down to it, event marketing educates your potential attendees about the scope and theme of your event; provides the particulars about the event (reasons to attend, location, date/time, speakers/entertainment, etc.); Values, mission, content focus, featured speakers/entertainment, etc. Speaker and entertainment selections.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60