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How to master beer sponsorship for events – Heineken + Coachella style

Eventory

Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Let’s analyze Heineken’s case – their excellent use of event marketing. How to master beer sponsorship for events – Heineken + Coachella example.

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How To Prepare For A Career In Event Planning

Endless Events

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Money Talks: Defining an Event Budget

TicketBud

Now, imagine showing up to the event, hearing that most speakers backed out after not getting paid, and then being asked to help cover the costs of the event’s outstanding hotel bill of $17,000. Gather information on the event’s requirements to estimate expenses accurately. Identify sources of revenue. Understand expenses.

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2018 40 Under 40: Jim Clapes

Connect Your Meetings

Jim Clapes, 37, works in New York City as conference and events manager at the Drug Policy Alliance. As a 2018 40 Under 40 honoree, Clapes discusses his passion for the events industry. Connect with Clapes on Instagram.

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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

Her events are as unique and diversified as her clientele, which ranges from Fortune 500’s to multi-platinum recording artists. She’s also the co-founder and the 2018 President of the Association for Women in Events (AWE). Additionally, Irina runs a weekly Twitter chat #EventPlannersTalk about event management topics.

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

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5 Virtual Event Tech Options for Immersing Your Attendees

Bizzabo

One clear benefit to this event tech is the sheer amount of insight and analysis you have access to, in addition to the branding and sponsorship opportunities. And indeed there are many platforms out there to explore, but each one has a focus on different areas.