How VisitOSLO Redirected Frustrated Travelers Toward Its Uncrowded Charms
PCMA Convene
NOVEMBER 10, 2017
So earlier this year, VisitOSLO, in partnership with the Oslo Brand Alliance, concocted a social-media campaign — “The Great Escape” — which involved finding disgruntled tourists in a busier European city and “rescuing” them from the endless swarms of people by flying them to Oslo. “We
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