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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

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5 Midsize Cities Using Their Local Knowledge Economies to Bring In Meetings

PCMA Convene

For Jeff Slobotski and Dusty Davidson, however, the region’s flourishing startup culture was a story that needed telling, which is why, in 2008, they founded an online publication called Silicon Prairie News (SPN) — taking its name from a tech-friendly area that includes Nebraska, Iowa, Kansas, and Missouri. About 400 attendees showed up. “[The