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Temporary Fix or Permanent Change? An AV Perspective on the Evolution of Trade Shows

PCMA Convene

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding. “But

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Arabian Travel Market Swears by Live Events, But Won’t Give Up on Virtual Yet

EventMB

The Arabian Travel Market (ATM) that concluded in Dubai on May 12 is testament to the fact that live events are irreplaceable and no virtual extravaganza can replace the human element of in-person events. Arabian Travel Market 2021 was one of the very first travel trade shows to take place in Dubai last year.

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Ukraine Humanitarian Crisis: How the Events Industry is Helping

PCMA Convene

MPI condemned “the acts of aggression from Russian forces” in a statement, suspended business with all companies in Russia, and postponed plans to formalize an MPI chapter in Russia. Slovenia-based trade-show organizer Conventa mounted an online event March 4 called “LIVE From Ukraine: This is How You Can Really Help.”

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How To Market to Global Audiences

PCMA Convene

mdg’s Irina Anthony (right) as budding digital media specialist in Samara, Russia. market conditions — including consolidation, a changing regulatory environment, and other economic factors — have lowered attendance at many trade shows and conferences. Over the past several years, U.S. The world is a big place.

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Event Heroes: How ShowPad is Driving Sales Enablement with Events

Bizzabo

Recently, Showpad rebranded its user conference Showtime to TRANSFORM with the goal of building an industry-leading event for sales and marketing professionals. ELINA: Showpad empowers modern sales teams to scale sales excellence and optimize marketing impact. Elina Jutelyté is the senior events manager at Showpad. Source: Showpad.

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Guest Blog: The 7 MICE hotspots of tomorrow revealed

Event Industry News

By Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia. In the UAE, Dubai is continuing to benefit from its long-established brand in the business events world and now is home to over 96,000 bedrooms across 501 hotels, as well as over 7million sq ft of convention space.

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