Guest Blog: Major Event Growth – A risky business to be in?
Event Industry News
AUGUST 28, 2018
The 2000s saw the IOC and FIFA’s marketing revenues top one billion US dollars. We intend to leave a more in-depth focus on the environment for a future article, but we can briefly look at the implications arising from the risk of severe weather affecting your event. The New York Marathon of 2012 was abandoned due to Hurricane Sandy.
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