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An Audience-First Approach to Meeting Design

SmartMeetings

As these experts work to understand changing consumer trends, preferences and behaviors, considerations must be made into meeting design to craft a truly relevant event, which target audiences will not want to miss. Consider these three key trends and how they can positively impact meeting design. Not sure where to start?

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How Hybrid Is Taking Center Stage in Convention Centers

PCMA Convene

Washington Convention Center in Washington D.C., In Washington, D.C., In Washington, D.C., Louis, which oversees both the city’s destination marketing organization and the center, has been looking at the convention center’s assets with new eyes.

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. There’s so much more in the decision-making process for meeting planners than that.”. It just doesn’t have one at all.

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What I wear for running

Conferences that Work

Pre-pandemic, I traveled fairly frequently for my work as a consultant on meeting design and facilitator of meetings, and would try to run a couple of miles every day, wherever I was. Over the last year, that’s included Arizona (at 5,000′ elevation), the Caribbean, Boston, Estonia, Washington, D.C.,

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PCMA’s 20 in Their Twenties Class of 2017

PCMA Convene

To see a woman as the VP of marketing with all male colleagues speaks volumes. I still remember the chills I had while watching her lead an executive meeting. Director of Registration Meeting Management Services Washington, D.C., It’s working with my clients to design and service the perfect program.

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