Smart Meetings
MAY 9, 2024
Playing on the small-batch distilling and culinary legacy in Louisville, Kentucky, Meeting Professionals International (MPI) is approaching its annual World Education Congress as a personally crafted experience that allows attendees to build a calendar of sessions that fits their career goals. Act accordingly. That’s my one real desire.
TicketBud
JUNE 7, 2019
With Gerry Brooks from Celebrate Educators Overview In this episode we talk to social media star, event speaker and elementary school principal Gerry Brooks. His most popular viral video this year was viewed by over 10 million, and received national media coverage. The things that educators deal with are often universal.
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Event Marketer
JANUARY 8, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.”
Event Marketer
JULY 17, 2023
More on Summer Spirits Marketing: How Truly Hard Seltzer is Leveraging Toronto’s Summer-long Market to Drive Trial and Awareness White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style “We are a new brand; we don’t have the star power yet.
Event Marketer
JUNE 27, 2023
It kind of takes on a life of its own.” — Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons With Formula 1’s recent explosion in the U.S., Photo credit: Hendrick’s Gin The post Hendrick’s Gin Keeps F1 Fans Cool with a Three-story Bar at the Miami Grand Prix appeared first on Event Marketer.
Event Marketer
SEPTEMBER 27, 2021
Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.
PCMA Convene
MAY 31, 2016
Soon, Experience Columbus began promoting the trail nationally, including on social media. We kept hearing over and over from travel and culinary writers that they’d never heard of the cookies,” said Marcheta Cole Keefer, director of marketing and communications for Visit Winston-Salem. That sparked an idea. BARREL TASTING.
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