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Will Germany Deeming Trade Shows Essential Travel Fuel Copycats or Backlash?

EventMB

Germany has deemed travel for trade shows and exhibitions "essential" as of September 15th. This is a significant development for the global events industry that may help kick-start international travel for events around the world — if it lasts. by Victoria Copans appeared first on [link].

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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.

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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

She grew up in the small but international city of Weimar, Germany, known for being the home to Bauhaus University and literary figure Johann Wolfgang von Goethe. She attended seminars at the IMEX and IBTM World trade shows and sought advice from leaders and professionals who had expertise in areas that she was less familiar with.

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Deputy Mayor & ExCeL unite to champion LONDON event industry at IMEX Frankfurt

Event Industry News

Developed to exceed industry standards in sustainability, the new project will create additional state-of-the-art ICC convention facilities, exhibition halls and conference rooms, together with stunning outdoor spaces – all designed to put London at the forefront of the global events industry.

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The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?

The MICE

Sabrina began her career as an Australian event planner, and after having moved to the UK was a UK event planner. Now, she’s in Germany, and per market segmentation, she’s a German event planner because she resides in that country. It’s a mindset and something that trade visitors need to do consciously.

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2019 Tech Conferences: The #1 Tech Events Guide

Bizzabo

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Trade Shows - Trade shows give companies in a specific industry the opportunity to showcase their products and services. One of the largest trade shows in the US, this is innovation at its finest.

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The Ultimate List of Conferences to Attend in 2023

Stova

If you’re looking to develop strong marketing skills by gathering a year’s worth of insights and ideas in just a few days, this is the event for you. IMEX Frankfurt May 23 - 25, 2023 – Frankfurt, Germany IMEX Frankfurt is the premier trade exhibition in Germany for meetings, conventions, events, and incentive travel.

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