The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?
The MICE
MAY 28, 2020
While there’s a shift happening as I write, on a recent MICE Exchange Instagram Live Episode with Sabrina Meyers from Hot Hospitality Exchange (you can follow us on Instagram @themiceblog and @hothospitalitye ), we discussed the event industry’s fragmentation caused by geographic market segmentation. . Social media vs segmentation.
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