Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco
Event Marketer
JULY 12, 2021
Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors. Upon arrival, they were transported to Marriott’s Renaissance New York Chelsea property for a complimentary stay. Exhibits and experiences included floral and plant displays, shopping, education and sponsor activations.
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