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Five F&B Sampling Tactics Worth a Taste-Test

Event Marketer

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) The post Five F&B Sampling Tactics Worth a Taste-Test appeared first on Event Marketer.

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Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco

Event Marketer

Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors. Upon arrival, they were transported to Marriott’s Renaissance New York Chelsea property for a complimentary stay. Exhibits and experiences included floral and plant displays, shopping, education and sponsor activations.

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2018 40 Under 40: Class Acts

Connect Your Meetings

39 • Director of Marketing. 33 • Director of Exhibits and Sponsorships. 39 • Senior Vice President of Marketing. Fusion Marketing. 33• Director of Meetings and Marketing. Atlantic City, New Jersey. Meet the next generation of leaders, these “Class Acts.” Melinda Borucki. LMI Solutions. Jacob Fabbri.

2018 76
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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.

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Event Jobs | April 2018

Event Leadership Institute

Marketing Internship | Wow! Marketing Event Coordinator | Barefoot Networks | Santa Clara, CA. Special Event Planner / Marketing Manager | Saks Fifth Avenue | Boca Raton, FL. Event Marketing Coordinator | Viking Services | Grand Rapids, MI. Director, Event Marketing | Entrust Datacard | Shakopee, MN.

2018 40
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China Exerts More Control Over Foreign-Based Associations

PCMA Convene

-based association that does business in China — including holding conferences there — how it’s interpreting the new law. Jim Gurowka, CAE, senior vice president of global business development for the Montvale, New Jersey–based Institute of Management Accountants (IMA), responded to our questions via email.

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Event Jobs | February 2018

Event Leadership Institute

Marketing Internship | Wow! Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Senior Event / Fields Marketing Manager | Jobvite | San Mateo, CA. Senior Event Marketing Manager | McDermott Will & Emery LLP | Chicago, IL. Sponsorship Event Coordinator | Spartan Race, Inc. New Jersey.

2018 40