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The Brief: Electric Gardens and LaundroMatches

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. The campaign kicked off with two consecutive events at WashEnjoy Laundry Park in Seoul where fans watched teams compete in two different matches. 28 in Tucson.

2024 95
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Is this the end of event apps?

Converve

Forecasts project that in Germany in 2018 over 70% of the population will use a smartphone, and in countries like South Korea it is already almost 90%. An event or trade fair organizer can therefore not do without having a mobile strategy to reach their customers. Apple however doesn’t like white label event apps at all.

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Is this the end of event apps?

Converve

Forecasts project that in Germany in 2018 over 70% of the population will use a smartphone, and in countries like South Korea it is already almost 90%. An event or trade fair organizer can therefore not do without having a mobile strategy to reach their customers. Apple however doesn’t like white label event apps at all.

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20 Can't-Miss VR and AR Events in 2018

Bizzabo

We’ve compiled 20 events dedicated to VR and AR to keep you up to date and involved with this innovative and revolutionary technology. In fact, when VR and AR technologies are incorporated in events , they serve to enhance attendee experience as well. The event is returning to California for the 9th year and Europe for the 3rd.

2018 62
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Alternatives to Twitter

Conferences that Work

They are built for onboarding, not for long-term growth, which means that they lead with cool features, not with promises of sustainability. As Ernie puts it: [Mastodon] has a great lead feature that none of its competitors have yet replicated—its adherence to the open web. I like this feature. Content moderation.

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The City That Had It Going in 2018

PCMA Convene

He chose the destination as the host for his event — which brings thought leaders from all corners of the globe together to discuss topics like AI, fintech, and sustainability — because it was the “perfect place” to create and strengthen partnerships between government and business.

2018 45