The Power of Pink: Warner Bros. Brings ‘Barbie’ to Life at an ‘Over the Top’ Premiere Event
Event Marketer
AUGUST 21, 2023
Wendy Robino, SVP-Marketing Events and Regional Publicity, Warner Bros. The pink-carpet “Barbie” event at the Shrine drew 2,400 people, making it Warner Bros.’ ’ biggest premiere event to date. biggest premiere event to date—that took the cake. Planning for the July 9 event in L.A.
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