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4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.

Marketing 204
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Marketers differ on the metrics that matter for live events, finds new research from Elevate

Event Industry News

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data.

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Google Maps Launches New Event Marketing Tool and 5 Other Tech Stories Planners Should Read

Eventsforce

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. Event Marketer: The Dos and Don’ts of AR in EventTech.

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Guest Blog: What is Event Tech?

Event Industry News

Choosing an Event Platform Vs. Creating an Event Technology Deck. The Three Main Categories of Event Technology. Event Marketing, with examples. Event Apps, with examples. Event Management, with examples. How To Choose the Best Tool For Your Event. Conclusion: Your Next Steps with Event Tech.

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MSP Global signs audio tech partnership with NEXO

Event Industry News

After a second meeting and critical listening sessions at the NEXO campus in France, we immediately knew that NEXO would be our next technology partner. During discussions, they demonstrated the P+ SERIES and quite frankly we were blown away by what the technology has to offer.

Tech 70
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Our most popular articles of 2023: Expo Pass fan favs!

Expo Pass

IMEX America: It’s the largest international conference and trade show in the United States, uniting planners from France to the UK and beyond. Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. Improve sustainability for a better world.

2023 90
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Season’s Greetings: Inside Six Experiential Holiday Campaigns

Event Marketer

Recreating some of the campaign’s most unique components, like a Foot Locker sneaker holiday tree and curated “shoe refrigerator,” in-store events took place across Asia, France and the U.S. Agency : The Social Standard, influencer marketing). Photo credit: Enchant. LUFTHANSA AIRLINES. Agency : DPEM). Agency : Deeplocal).