Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

Sponsorships 139

Sponsorships Sports Food and Beverage 2021 139

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge.

Food and Beverage 117

Food and Beverage Sponsorships Events Consulting 117

Event Marketer

JULY 12, 2021

Tickets were free, but attendees had to volunteer with one of 18 partner charitable organizations on activities that helped the local community such as working in a garden, delivering food or helping the elderly. The format allowed the event to stay socially distanced and wowed guests. Photo credit: Colin Miller.

Food and Beverage 126

Food and Beverage Travel Events Technology 126

Event Marketer

DECEMBER 27, 2021

An online component was also available via a microsite that offered surprise cookie “drops” and invited consumers unable to attend the pop-ups to enter to win sweet treats, ensuring everyone could participate (Agency: NVE, Los Angeles). Seamless App’s Restaurant on Wheels Puts an Experiential Spin on Food Delivery.

2021 106

2021 2022 Sports Retail 106