Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Social Media Advertising 148

EventMB

MARCH 22, 2023

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 193

Event Marketing Marketing Technology Events 193

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

2024 136

2024 Event Marketing Marketing Social Media 136

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

Picatic by Eventbrite

DECEMBER 6, 2021

You’re swamped with organizing – and attending – holiday events. Your calendar might be fuller than full, but you’re already thinking about how to go bigger and better in 2022. The only all-in-one marketing platform designed for […]. This year is barreling to a close. You party animal!)

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Marketing Event Marketing 2022 Events 370

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Attendee Poll: How often do you update your strategy?

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Picatic by Eventbrite

JULY 13, 2022

Live music has faced multiple challenges since the arrival of COVID-19, prompting some creators to cancel, postpone, or adapt their events. Now that live music events are back on the agenda across the country, it’s time to consider how you can adapt your event marketing to bounce back stronger.

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Marketing Event Marketing Events 368

Picatic by Eventbrite

APRIL 18, 2019

You have countless event marketing options. And how to come up with new ideas beyond basic social posts? The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog.

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Event Marketing Marketing Events Event Planning 334

Event Smart

APRIL 24, 2024

With most events now announced online, mastering social media can be super important to boosting attendance and ensuring the success of your events. This is why event marketers use social media in their marketing strategies for their events to reach their target audience.

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Social Media Event Marketing Marketing Events 52

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.

Event Marketing 149

Event Marketing Marketing Tech Events 149

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Imagine, on the other hand, that you’re asked to do the same for an event.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

GEVME

MARCH 24, 2022

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Why does the metaverse matter to event marketers?

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Attendease

OCTOBER 20, 2023

There are a lot of ways to measure event success. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result. Publishing an event website is a major stepping stone in putting on a great event.

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Social Media Events Marketing Event Marketing 307

Eventmobi

AUGUST 15, 2019

There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . Implementing live video into your event marketing strategy is game-changing and is the key to an overall successful event in this day and age. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

Event Marketing 133

Event Marketing Marketing Social Media Events 133

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. It’s called event repurposing. Think of your event as a product.

Marketing 147

Marketing Social Media Event Marketing Events 147

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

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Social Media Event Marketing Marketing Trade Shows 127

Guidebook

MARCH 6, 2024

Congratulations if you just hosted your event or are about to host it! However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. What is Post-Event Marketing? Why is it Important?

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Event Apps Event Marketing Marketing Social Media 78

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

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Event Marketing Marketing Social Media Events 159

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

Picatic by Eventbrite

SEPTEMBER 25, 2021

To sell tickets, arm yourself with an event marketing strategy that effectively promotes your event, and reaches your target audience.

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Marketing Event Marketing Events 370

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. And how can you make sure that you have an impact?

Event Marketing 130

Event Marketing Marketing Social Media Speakers 130

Eventbrite UK

MAY 7, 2021

Events are coming back – now’s the time to stand out. Take your events to the next level with Eventbrite Boost — the all-in-one event marketing platform built to save you time and handle all your marketing challenges. Like how to stand out from the crowd […].

Event Marketing 134

Event Marketing Marketing Events 134

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

MPI

SEPTEMBER 22, 2023

Now is a great time for organizations to promote their products and services with event marketing.

Event Marketing 95

Event Marketing Marketing Events Meetings 95

Picatic by Eventbrite

JULY 29, 2021

If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. With more than 1 billion active users spending an average of 53 minutes per day on the platform, Instagram can be an incredibly effective tool – especially for creators who know how to use it. The secret is […].

Marketing 370

Marketing Event Marketing Events 370

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Endless Events

JULY 12, 2018

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Using registration metrics.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Eventbrite UK

OCTOBER 2, 2020

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. The post The Event Marketing Guide: How to Effectively Market Your Online Events appeared first on Eventbrite UK.

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Marketing Event Marketing Events Event Planning 88

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz. Make the CTA your MVP.

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

Event Farm

SEPTEMBER 20, 2017

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done.

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Event Marketing Marketing Tech Technology 236

Expo Pass

MAY 18, 2022

Events need marketing. Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? Why is event marketing important? This is a fact. Let’s get to it!

Event Marketing 113

Event Marketing Marketing Social Media Advertising 113

Plan Your Meetings

AUGUST 7, 2018

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Calculating your revenue from events can be obtained utilizing several techniques.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. So, we tapped Serrano and Nisenbaum to explore what that means, how luxury clients are executing on it, and ideas and actionable advice on leveraging “less is more” in events. Rely on moments, not branding.

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Event Marketing Marketing Automotive Social Media 52