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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. Strategy 4: Opportunities to Educate Instead of Sell. “We

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Rethinking Certification at Medical Meetings

PCMA Convene

“Our audience is at least 90-percent physician,” said Joyce Paschall, CAE, CMP-HC, CMM, director of education and meetings for the American College of Occupational and Environmental Medicine (ACOEM), “so if we didn’t offer MOC [programs], we would be rather foolish.”. But what exactly is MOC, and where did it come from?

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Fewer International Doctors are Attending U.S. Medical Meetings. Here’s Why.

PCMA Convene

may be spilling into the events industry, including attendance to medical meetings. From the Trump administration’s “America First” agenda to new medical meeting regulations, a number of issues are being blamed for keeping international doctors from attending medical meetings in the United States.