Sat.Nov 11, 2023 - Fri.Nov 17, 2023

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7 Event Website Tips That Drive Registrations and Attendance

Attendease

Your event website has the potential to be the biggest driver of corporate event attendance. An optimized, functional and user-friendly event website acts as the centralized online hub for your event. It’s where attendees can register, get information, and engage with your brand. With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial.

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Join me in Rome next week!

Conferences that Work

Join me in Rome next week (November 21 – 26)! On November 24 I’m leading a Masterclass at the 2023 Best Event Awards Festival. The topic? Creating and supporting meaningful participation at events. Here’s the entire program for November 24. There’s also an opportunity to meet with me in Studio Room 2 from 11:30 AM – 12:30 PM CET to explore questions and issues arising from the session or that weren’t addressed and tackle questions on how to solve your top-of-m

2023 208
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3 Ways to Make the Most of Your Convention Center

EventMB

Skift Take: Convention centers may already be the top venue choice for many events, but they can be so much more than just the practical default option. Discover three ways to leverage your venue partnership for an unforgettable event experience.

Tourism 187
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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Event Technology Awards Dazzle at ExCeL London for Event Tech Live’s 10th Anniversary

Event Industry News

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion. With thirty-six winners crowned overall and vFairs being this year’s stand out tech, bagging four awards including Best Hybrid Event Platform or Production, Best Event Networking Technology, Best Virtual Event Platform and Best Sustainable Tech Solution.

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4 Ways to Incorporate Culture Into the Event Agenda

EventMB

Skift Take: Bleisure travel is here to stay, so why not build meeting agendas with a balance of business and pleasure baked right in? We look to Budapest for four great ways to infuse an event schedule with cultural experiences of all kinds.

Travel 174
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SpotMe Partners With drcom To Create Interactive And Immersive Experiences For Your HCPs Across APAC

SpotMe Blog

LAUSANNE, Switzerland, November 14 , 2023 — SpotMe, the enterprise event platform that HCPs love, is pleased to announce a new partnership with drcom, a global life sciences digital agency with omnichannel & storytelling expertise. “We are thrilled to embark on this transformative journey with SpotMe. Our partnership is a testament to our commitment to pushing the boundaries of innovation for HCP engagement.

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An Iridescent and Groovy Pop-Up Chapel Wedding at Evergreen Brick Works

EventSource

The Pop-Up Chapel Co. returned to the beloved Koerner Gardens event space at Evergreen Brick Works to marry 18 couples over two days. A vibrant, groovy, and iridescent design created an unforgettable wedding experience! Vendors Featured in this Article 7 Reviews Evergreen Brick Work. Venue 46 Reviews The Pop-Up Chapel Co. Event Planner 4 Reviews Event Rental Group Décor & Rentals 38 Reviews EPiQVision Audio / Visual Alicia Thurston Phot.

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Gallery: Talking Business Growth and Culture at Agency Forum 2023

Event Marketer

More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Marsha Flanagan Takes Helm at IAEE

EventMB

Skift Take: The International Association of Exhibitions and Events has its first permanent woman president and CEO in its 95-year history.

Meetings 186
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New Survey: Planners Most Interested in A.I. for Marketing and Logistics

MeetingsNet

About half of respondents know how A.I. can assist with event planning, but only a small percentage have incorporated it “extensively” into their processes while some others have dabbled. Information on how artificial intelligence can help build, market, and analyze business events has been a popular offering at industry events and in the trade media this year.

Marketing 111
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What One Thing? Finding Joy at Events with Jacques Martiquet The Party Scientist

Smart Meetings

On this episode of What One Thing? Smart Meeting’s Vice President JT Long chats with The Party Scientist Jacques Martiquet to explore the concept of bringing joy to events, turning attendees from spectators into connectors and the impact of movement and music on attendees. Read more about how to create engaging events from Martiquet here. Don’t Miss a Podcast Drop.

Events 106
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Get Ready to swing for the Boundaries at Social Cricket at Sixes!

Prestige Events Magazine

At Sixes, we’re all about reimagining cricket and challenging its stereotypes. It’s not that outdated game played in whites that may end in a draw after 5 days play; it’s a whole new ball game! Here’s the lowdown: World-Class Fun: We’re here to serve you some world-class fun and hospitality. From the moment you step in, we’ve got your back with top-notch service.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Event Legacies: Two Case Studies Reveal Path to Success

EventMB

Skift Take: Sometimes, there’s no better way to get a firm grasp on industry best practices than to learn from case studies. Here are two Danish congresses that reveal the best ways to approach event legacies from beginning to end.

Events 159
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A.I. and Meeting Contracts: Don’t Ignore the Warning Label

MeetingsNet

The new meetings-industry A.I. engine is impressive, but planners need to understand how best to use its contracts section and how human expertise is still required. Warning: Please note that the generated output is not legal advice. You are advised to consult a lawyer. That’s the small print on the legal prompts in Spark, the meetings-specific generative-A.I. engine launched earlier this year by the Professional Convention Management Association and Gevme, an event-technology provider.

Contracts 105
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Case Study: Oakland Style Steers the Narrative

Smart Meetings

Concise communication and teamwork heralds a successful event Editor’s Note: Putting an event together is a lot of work. Putting on a multi-day annual event is a higher level undertaking. Smart Meetings chatted with Renee Roberts, director of public relations and communications at Visit Oakland, who wrapped the first annual Oakland Style event in early October, to discuss how the community of Oakland rallied together to create this first-of-its-kind event.

Fashion 105
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SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation

Event Marketer

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov. 3. As other trade shows dabble in festival formats, SEMA this year added an actual music festival—SEMA Fest—open to the public with headliners including Ima

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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True Partnership

EventMB

Skift Take: Eventgroove CEO Lance Trebesch believes in building great client relations through clear and fair pricing. He sees future events as sustainable, tech-augmented gatherings.

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10 Ideas for Communicating Strategic Ideas Up the Ladder

MeetingsNet

Strategic thinking is one thing, but communicating those thoughts in ways that get listeners to understand your vision and see you as a leader is another. Here’s some advice. You may have innovative ideas for your events’ marketing, revenue model, or learning formats to achieve your organization’s goals. But to be known for strategy as well as execution, it’s critical to be able to communicate those ideas effectively.

Speakers 105
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FICP 2023 Empowered Members for a Future Beyond the Horizon

Smart Meetings

Financial & Insurance Conference Professionals (FICP) brought 700 thought leaders together at JW Marriott Marco Island Beach Resort in Florida to prepare meeting professionals for whatever comes next with a call to reflect, discover and recharge. Smart Meetings was in attendance and sent back this report from beyond the horizon, touching on topics like the disruption from artificial intelligence, ever-increasing costs and shrinking teams.

2023 105
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How to Get More Online Catering Orders with Examples

Caterease

If you own a catering business, one challenge you might face is increasing the number of online catering orders. In this insightful blog post, we will provide various real-life examples that showcase effective methods to attract more online catering orders. By implementing these proven strategies, you can enhance your presence in the online catering industry and ultimately expand your business.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Panels Don’t Work — Or Do They? 

EventMB

Skift Take: Most panels are a waste of time. A shame, as they can be highly productive when planned with intent.

Meetings 197
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Energy Disruptors Unite Summit 2022

Canadian Special Events

We are throwing it back to one of the most incredible events we have ever seen. This conference, produced by e=mc² events in partnership with Energy Disruptors, took place way back in September 2022 and won Best Conference at the 2023 Canadian Event Awards. Energy Disruptors: UNITE (EDU) is the world’s fastest-growing and most collaborative future energy event.

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Smart Moves in Las Vegas, New York and More

Smart Meetings

John Helderman and Stacie Michaels John Helderman (left) and Stacie Michaels (right), Fontainebleau Las Vegas Fontainebleau Las Vegas names Helderman chief financial officer. With over 25 years of experience in gaming, finance and accounting, he most recently served as chief financial officer for Las Vegas-based financial services operator The Brennan Entities.

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Jasmine and Mateo’s Lively Rustic Elegance at Chateau Des Charmes

EventSource

In a tapestry of rustic elegance and vibrant celebration, Jasmine and Mateo’s love story unfolded like a living masterpiece. With the talented eye of Renee Brock Photography capturing every fleeting emotion, their wedding day became an unforgettable symphony of joy and romance. As the warm September sun embraced their spirits, casting a soft glow upon their journey, the couple radiated an effortless grace.

Venues 87
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Hotels and Events: Negotiating The Best Terms

EventMB

Skift Take: Don’t be fooled by generic concessions and terms offered by hotels. Having the right negotiating strategy will save time and money.

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Pop-up events: How temporary experiences drive lasting results.

Expo Pass

In the world of pop-up events, unique experiences can create long-lasting connections with attendees. Over the last few years (and with the help of social media), pop-up events have become a cultural trend. They’ve changed the way that brands engage with audiences! With the power of marketing, branding, and unique pop-up event experiences, you can join in on the fun too.

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New and Renovated: Ambience Unrivaled

Smart Meetings

Design-Forward Spaces to Create Immersive Experiences Beyond offering luxurious hospitality, hotels attract business and leisure visitors by offering a distinct, memorable experience. One way to do this is to create a cohesive, thought-out space that captures a unique atmosphere. Whether that means placing a desirable destination center-stage, or creating a certain mood through lighting, decoration and furniture arrangement, these new and renovated hotels have mastered ambience in the full sense

Hotels 98