Sat.Jan 13, 2024 - Fri.Jan 19, 2024

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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events. The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

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Handbook #1 – Finding The Right Event Management Platform

Attendease

Critical steps you need to take to find the right event management platform Hosting corporate events means different things to different people. There is not just one event management platform on the market. So, how do you find the right one to fit the needs of your attendees and your organization? Whether planning conferences, seminars, product launches, or even team-building retreats, the key to orchestrating seamless and impactful events often lies in the technology you use to manage them.

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The Latest Technology Showcased at CES 2024

EventMB

Skift Take: Dive into CES 2024's techno-spectacle, from AI marvels to transparent screens, and discover how the latest gadgets could redefine the future of events and beyond.

2024 184
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A Guide to Hosting an Unofficial SXSW Event

TicketBud

The South by Southwest (SXSW) festival is an integral part of Austin’s identity as a global center for innovation and creativity. The annual event attracts thousands of attendees from around the world, generating revenue, supporting job creation, and providing opportunities for businesses and entrepreneurs to showcase their products or services.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How Top Brands are Championing Black Excellence Beyond Black History Month

IMG

65% of Black Americans say the increased national attention on racial inequality has not led to changes that improved their lives. 44% of Blacks say equality for Black people in the U.S. is not likely to be achieved. 161,031 is the number of Black-owned employer businesses in the United States. As we prepare to celebrate #BlackHistoryMonth , some forward-thinking brands are actively embracing diversity, elevating Black voices, and contributing to a more inclusive narrative throughout the enti

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What’s In and What’s Out for Meetings in 2024

EventMB

Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year.

2024 183
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Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival

Event Marketer

For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission.

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EventSource’s List of 2024 GTA Open Houses and Wedding Shows

EventSource

We’re thrilled to bring you the latest roundup of wedding shows and open houses across the GTA. Whether you’re in the early stages of wedding planning , on the hunt for the perfect wedding venue , or looking to seek out those final touches, these events are not to be missed! To help you find exactly what you’re looking for, we’re diligently updating the below comprehensive list of the all 2024 wedding shows and open houses happening throughout the GTA.

2024 105
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CMP Spotlight: Get to Know Alexandra Carvalho, CMP

Smart Meetings

If you’re pursuing your CMP, you may be all too familiar with imposter syndrome; Alexandra Carvalho, CMP, says that when she was working towards the esteemed designation, she certainly was. “But,” she says, “the biggest thing is to have confidence that you can do it. In reality, the fears that come with imposter syndrome could not be farther from the truth.

Fashion 105
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Creating a Target Audience of One

EventMB

Skift Take: Dive into the AI-powered future of events with Matthias Sondermann, senior director of events at SAP, and learn from his experience in creating strategic event experiences.

Meetings 155
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The Brief: Karaoke Gondolas and AI Experience Centers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential cover the world’s first karaoke gondola, Tropicana’s splash at CES and Swifties duped by AI. ORANGE YOU GLAD TROPICANA MADE IT TO CES? We hit the ground in Vegas last week for the 56 th annual CES to hunt for fresh booth trends and design tactics. And amid the sea of endemic brands exhibiting AI-powered products and services was none other than Tropicana—and a decidedly anti -artificial intelligence strategy.

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John and Chevon’s Romantic Candlelit Wedding at Ricarda’s

EventSource

This candlelit wedding, a celebration of John and Chevon’s love, beckons us into a world where romance takes center stage. Captured by Eyekahfoto and flawlessly orchestrated by A Blush Moment , this day unfolds with timeless elegance and pure affection. Ford Beauty and Sara Awdish ‘s artistry illuminated the bride’s inner radiance, enchanting every moment of this unforgettable celebration.

Venues 100
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START Summit injects innovation into Europe’s startup conference scene

The MICE

START Summit offers an innovative take on entrepreneurship conferences – entirely student-run it gives a fresh perspective on Europe’s startup landscape. It’s scheduled for March 21-22, 2024, in St. Gallen, Switzerland. The history of START Summit dates back to 1997 when it was established as START Global by students from the University of St.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Organizers Should Give Attendees What They Want

EventMB

Skift Take: The latest Freeman Trends Report sheds light on a discernible misalignment between the offerings provided by organizers and the preferences of both attendees and exhibitors. It’s time to close the gap.

Meetings 147
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CES 2024 Coverage: How Siemens Builds Stories into its Exhibits

Event Marketer

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens.

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Four sustainability stars for Solutions2

Event Industry News

The award-winning design and build company reaches the penultimate level of ESSA accreditation in its first year of assessment. Solutions2 has achieved one of the top tiers of ESSA accreditation on its first attempt.

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Diversity Alliance Unveils Groundbreaking Data Project: How Event Companies Can Drive Success through Diversity

Prestige Events Magazine

Diversity, Equity and Inclusion (DE&I) have become cornerstones of progressive workplaces in the events industry, and this exclusive project is set to transform the way organisations approach DE&I in the workplace, offering invaluable insights into employee engagement, retention, and productivity. Diversity Alliance are proud to announce the launch of a pioneering data project, “Driving Success through Diversity: Unveiling the Data-Backed Roadmap to High Employee Engagement and Ret

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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The Clintons and Mayim Bialik — PCMA Doesn’t Shy Away From Controversial Speakers 

EventMB

Skift Take: President Bill Clinton, Secretary of State Hillary Rodham Clinton, and actress Mayim Bialik were all keynote speakers at PCMA Convening Leaders 2024. Were these controversial choices worth the risk?

Speakers 137
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NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show

Event Marketer

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations.

2024 111
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Top Business Travel Trends Coming in 2024

Smart Meetings

WTP’s Frank Harrison Shares the Top Three Business Travel Trends for the Coming Year Frank Harrison As the travel industry around the world continues to recover post-pandemic, new business travel trends have emerged that meeting professionals will have to master to optimize attendance. Public safety expert Frank Harrison, who serves as regional security director, Americas at World Travel Protection , predicts that three central trends will shape business travel in 2024: Remote work, a focus on s

2024 98
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Integrating child safeguarding into event risk assessment

Event Industry News

Written by Thomas Stead, Owner of X2Consult – Safeguarding and Child Protection. In the dynamic and ever-changing landscape of event management, a crucial aspect often overlooked is child safeguarding.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Organizers Should Give Attendees What They Want

EventMB

Skift Take: The latest Freeman Trends Report sheds light on a discernible misalignment between the offerings provided by organizers and the preferences of both attendees and exhibitors. It’s time to close the gap.

Meetings 137
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CES 2024 Coverage: Theme Park-Style Thrills Take the Cake on the Showfloor

Event Marketer

Magic carpets? Marshmallow splatter? Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them. Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision

2024 106
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We Found All the Best Event Budget Templates

Guidebook

Putting together an event budget is not easy; we know. To get started, check out this handy guide to creating an event budget – it covers everything from fitting your budget into your event strategy to evaluating your spending post-event. When you’re ready to start putting the numbers on paper, event budget templates take out the guess work.

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New and Renovated: Take Your Destination Meeting to Mexico

Smart Meetings

Sparkling beaches, rich culture and enticing cuisine await All across Mexico, new and renovated resorts offer an unforgettable atmosphere for a flawless destination meeting. The pristine mangrove forests along the coastline of the world’s second-largest coral reef create a space for seriously beautiful gatherings. In Mexico City, history, art and culture converge for an experience filled with fascination.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Hilton Debuts First Signia Property in Atlanta 

EventMB

Skift Take: Hilton introduced its first Signia property in the State of Georgia this week offering more than 100,000 sq. ft. of meeting space following the largest hotel development in Atlanta in over 40 years.

Hotels 133
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Miami Art Week Inspo: Seven Experiential Ideas We Loved

Event Marketer

Thousands of artists and affluent art lovers convene for a week of internationally renowned programming and exhibitions each December for Miami Art Week (did you catch that Faena beach maze ?), and the brands targeting them are close to follow. From exclusive soirees to public pop-ups, the best brand experiences from the 2023 event had art at the forefront and storytelling at the core.

2023 104
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Trinity House

Event Industry News

Trinity House is a Georgian gem located on Tower Hill with rare, direct views of the Tower of London and overlooking Trinity Square Gardens.

Venues 98