September, 2022

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Structuring Association Sponsorship Programs to Win

Eventmobi

It’s no longer a given that companies that sell to your members will sponsor your association. Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. What are corporate sponsors really thinking? I’ve interviewed a lot of corporate sponsors over the years.

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Crafting the Event Experience: Driving Attendance

Event Farm

Times have changed, no doubt about it. People are sick of being sick; things are more expensive; there seem to be challenges around every corner. In response, new societal norms are becoming more prevalent — a major one being that people would rather stay home than get on a plane and attend an event. . As event producers, we now face new and steadily growing challenges: how to fight against these shifting priorities, find what resonates with our attendees, and get them to register, attend and e

Events 246
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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. And suddenly, it can all become a bit confusing. Hybrid events are here to stay, with more than a third of event organizers saying they plan to put more money into these types of experiences over the next few years.

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What is event technology and how to get the most out of it in 2022

Event Age by Swapcard

As an event organizer, you’re probably looking for ways to simplify the conference planning process while still being able to reach your event objectives. One that helps save time and money, draws in a larger number of attendees year-over-year, and minimizes the stress of running a memorable event. That’s where event technology comes into play.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Bay Area DJ Chuy Gomez Creates a Soundtrack to Latinx Heritage Month

Picatic by Eventbrite

As a kid growing up in San Francisco, DJ and Bay Area radio personality Chuy Gomez would often call radio stations to request songs for his mother, finding joy in the act of (indirectly) queuing up music for others. “I was initially just a radio fan,” Gomez says. “Then I saw a DJ at a […].

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TikTok? Instagram? Where Can Planners Engage With Future Event Attendees?

EventMB

Skift Take: Planners of in-person events aren’t seeing the attendance levels that they want. Are they being unrealistic, or are other factors at play? Is their communication strategy on target? — Paul Cook Read the Complete Story On Skift Meetings.

Events 216
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Black History Month Events: Community & Empowerment

Eventbrite UK

October 2022 marks the UK’s 35th annual Black History Month. Every year, it brings people together to celebrate the UK’s rich Black history and culture and advocate for change. This year’s theme is Time for Change: Action Not Words, which focuses on encouraging allies to take action. Check out our best Black History Month event […].

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Content marketing for events: how to repurpose your event content

SpotMe Blog

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147
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10 Corporate Event Ideas Attendees Love

Social Tables

Looking for corporate event ideas that people actually get excited about? Banish boring and overdone corporate events with help from this blog post. We’ll teach you how to spice up any business gathering with the right decor, entertainment, and more. Corporate events get a bad rap. If the event is for internal teams, many attendees are obligated to go even if they don’t feel like it.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Everything You Need to Know Before Your First Rocky Horror Picture Show

Picatic by Eventbrite

Illustrations: Marylou Faure Words: Claire Margine Halloween season isn’t truly complete without a live viewing of Rocky Horror Picture Show, including an over-the-top shadow cast, plenty of props, and ideally a pair of fishnets. The movie house tradition of pairing this iconic film with a live simultaneous performance is alive and well. It’s an interactive smorgasbord […].

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What is the Future of Event Marketing?

Endless Events

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. Today, everyone’s doing it. And according to Will, it might be the bare minimum for brand awareness. What’s next for the future of event marketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing.

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SXSW Expansion Into Sydney Means New Planner Opportunities

EventMB

Skift Take: Since 1987, South by Southwest (SXSW) and Austin has been a convergence of film, music, education, and culture, a global destination for creative people to connect, collaborate and think outside the box. As SXSW expands into Sydney, this annual gathering offers many new and expanded possibilities for groups. — Andrea Doyle Read the Complete Story On Skift Meetings.

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Grow Your LinkedIn Marketing in Three Steps

Eventbrite UK

Home to more than 830 million professionals, LinkedIn is known as the “serious” social network. But it’s also become a serious player in social marketing. According to Sprout Social, LinkedIn marketing generates leads 277% more effectively than Facebook. But as any seasoned networker knows, heavy-handed schmoozing doesn’t make you many friends. No wonder the best […].

Marketing 146
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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All the swag your attendees will actually want and will use.

Expo Pass

We’ve all gotten a lot of swag in our days. Some of it we use during the event. A few we cherish for years and years. Some we can’t wait to leave behind in the hotel room! All these experiences with swag got us thinking about what kinds of swag attendees actually want at events right now. Is it all about brand names and “cool” stuff? Or are they looking for fun gear to use out of the office?

Tech 122
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How to make events more sustainable – Dynamic Conferences & Events

Event Industry News

Public consciousness and accountability in corporate social responsibility fundamentally underpins the organisation of events. It’s not beginning to take precedence – we are already here. Therefore, event sustainability is one of the biggest concerns when it comes to the return of in-person events. Making in-person events sustainable is a powerful movement and one of the fastest growing trends among all stakeholders within the industry, with event planners playing an instrumental role in combati

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Meet the RECONVENE Accelerator Winners

Picatic by Eventbrite

Earlier this year, Eventbrite put out a call to entrepreneurs, innovators, trendsetters, and anyone else interested in building or growing an events business. After sifting through hundreds of event proposals — ranging from music festivals to immersive fitness classes — Eventbrite selected five winners to join the RECONVENE Accelerator, providing direct support to these emerging […].

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What Metrics Should You Use for Attendee Engagement?

Endless Events

On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and attendee engagement as a measure of an event’s success. That’s why we’ve brought on an expert on all things attendee engagement metrics, Ryan Costello.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Event Idea Theft

EventMB

Skift Take: How the request for proposal became a vehicle for the misappropriation of someone else's work. — Sue Pelletier Read the Complete Story On Skift Meetings.

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How to Host a Memorable Experiential Marketing Event

Eventbrite UK

If you’re looking for a way to create connections with consumers that will stand the test of time, experiential marketing is the answer. Immersive experiences that allow customers to interact with your product or service are an increasingly popular way to forge memorable moments and positive associations with your brand in the real world. Hosting […].

Marketing 140
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Our guide to picking the perfect vendors for your event.

Expo Pass

Vendors are essential. They provide the food. The coffee! The video content. And many of the things that make our events truly innovative and original. But how can organizers pick those perfect vendors that make their event so special? Also, what can they do to make negotiating with vendors a breeze? Answer – it’s all about finding people that are excited to collaborate on your amazing event.

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The EventPro Advantage: Powerful, Customisable Software backed by Unmatched Service

Event Industry News

We are very proud that EventPro Software is a finalist at the 2022 Event Tech Awards under the category Best Venue Booking Solution! We know that it’s challenging for event professionals to choose the right event tech solution when there are so many options clamouring for attention. However, there are four factors that form the “EventPro Advantage”, which we believe lifts us above the crowd.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Online Dance Parties Beats Industry Email Benchmarks With Eventbrite Boost

Picatic by Eventbrite

The disco ball strobes, the lights glow, and the music throbs. Everyone’s dabbing and strutting, twisting and twerking, in their finest club duds. Only this isn’t a nightclub or a warehouse party — it’s a living room or a bedroom (hey, even a pantry!) in any household attending an Online Dance Party. “I love making […].

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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking.

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Selling Meeting Destinations Must Go Beyond Marketing 

EventMB

Skift Take: Destination marketing organizations have traditionally focused, as the name implies, on marketing. But today, that is not enough. DMOs must also play an active role in promoting businesses and business sectors, managing political and social issues, and helping combat rising costs. — Andrea Doyle Read the Complete Story On Skift Meetings.

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Toronto Caterers Top Fall Food Trends 2022

EventSource

Not too hot, not too cold, they say that fall is the goldilocks of all seasons. Okay, they don’t say that, but we can all agree that the crisper fall season brings with it the sweet motherload of warm, hearty comfort foods we’ve all come to crave. Naturally, as inquisitive (and hungry) foodie fanatics, we wanted to see what Toronto’s top caterers would be serving up for the season, and we certainly weren’t disappointed!

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Don’t lose attendees between events! Here’s how. (Webinar recap)

Expo Pass

Sometimes keeping (attendees) engaged is literally just talking to them […] asking a question, just something that shows, […] ‘I want to make sure you know we’re here, and we want to help you.’” – Channing Muller. That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ).

Marketing 116
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How To Monetize Your Events and Increase Your Revenue

Eventtia

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community? While many businesses understand that their events (both live and virtual) could be monetized, in practice, monetizing any event can be quite challenging if you don’t know where to start.

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Introducing Eventbrite Academy: An Event Creator’s Guide to Social Media Marketing

Picatic by Eventbrite

At Eventbrite, we’re always thinking of ways we can empower you in your marketing journey – whether you’re an experienced promoter or planning your first-ever event. There’s no one-size-fits-all approach to event marketing. That’s why we’ve researched current marketing trends and talked to dozens of creators just like you to better understand what it takes […].