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Cross-team Collaboration — the Most Overlooked Event Strategy

PCMA Convene

Cross-team collaboration can help an organization fit all the pieces together to create a must-attend event. Your next annual meeting, conference, or trade show has the potential to be the most successful event in the history of your organization. You’ll be amazed how much more engaging of an event you can build together.

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Event planning platform Bizzabo raises $138M, plans expansion

Event Industry News

Bizzabo, the leading Event Success Platform, today announced it has raised $138 million in Series E funding. Bizzabo will use the investment to meet surging demand for its platform globally and expand its category-leading capabilities as COVID-19 reshapes the future of the professional events industry.

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5 Ways to Get Better Event Marketing ROI

Event Geek

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Try these 5 proven tactics at your next trade show or conference. What's your event ROI?

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The world’s first commerce-driven, hybrid, 3D event platform launches

Event Industry News

Combining their wealth of exhibition, event, TV, technical and creative expertise, The Assembly and Engage Works have launched enso, the world’s first experience-led virtual event ecosystem. Designed by exhibition and event organisers, user experience leads over technology. enso will engage audiences in a new, smarter way.

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15 High-Impact Marketing Ideas for Catering Businesses

FoodStorm

Share recipe tutorials, practical advice clips, staff intros, and catering-event videos. Integrate eCommerce directly into your website. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself. US grocery chain Roche Bros. Style your food.

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Metaverse: what it means for tradeshows

Event Industry News

In this piece we will highlight some of the key takeaways from that event, as well as taking a closer look at some of the topics which emerged. Our industry has witnessed its own virtual transformation recently, but has seen a strong return to in-person experiences with digital enhancements: Smart Events. What is the metaverse?

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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

With social media platforms now offering in-platform ecommerce services (like Instagram’s Shoppable Posts, Feeds, and Reels), brands that embrace these tools not only make sales around the clock, but collect valuable first-party data in the process based on shopping habits and purchases. Create Broadcast-worthy Owned Events.