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Tag Digital supports Event Tech Live US & Canada

Event Industry News

Paid media agency Tag Digital is sponsoring Event Tech Live (ETL) USA & Canada, which takes place in June. The last 15 months has highlighted how much organisers need a modern marketing strategy with a digital arm capable of supporting the build of rich data.

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Event Tech and the Life Cycle of Events

Planning Pod

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Automations.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Imagine, on the other hand, that you’re asked to do the same for an event.

Marketing 231
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Decoding Gen Z: Event trends for the next generation of event-goers.

Expo Pass

Read our guide to event planning for Gen Z to get the inside scoop on the youngest attendees. Gen Z is unique in the history of event attendees. They’re the first generation to grow up with the Internet, and social media and digital platforms run in their veins. Create digital-first events.

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Top Social Media Trends to Watch in 2020 and 6 Other Tech Stories Event Planners Should Read

Eventsforce

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. In your inbox, every week. Sign up here.

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Event Farm Partners with Snapchat: Geofilters Add a New Layer of Attendee Data

Event Farm

At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. Geofilter Data Event Marketers Should Leverage.

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Top 10 Most Popular Stories on Event Tech Talk

Eventsforce

Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 2 How to Collect Valuable Data from Events.