The Brief: ‘Tortured’ Swifties and Hot Ones Live
Event Marketer
APRIL 22, 2024
To appeal to Gen Z, the brand has developed a real-deal contract position that centers on crafting compelling social media content and getting one’s boots dirty. Fittingly, the activation coincides with TDTD’s recent brand refresh and new tagline, “Tennessee Sounds Perfect.” And you thought AI was scary.) Expedia, who?
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