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The 5 Biggest Pitfalls of Hosted Buyer Programs

Converve

Trade show organizers that see themselves purely as space rental companies are under pressure. More and more exhibitors question the return-on-invest of their trade show participations. The visitor (or hosted buyer) is committed to completing a certain number of appointments with exhibitors at the trade fair.

article thumbnail

The 5 Biggest Pitfalls of Hosted Buyer Programs

Converve

Trade show organizers that see themselves purely as space rental companies are under pressure. More and more exhibitors question the return-on-invest of their trade show participations. The visitor (or hosted buyer) is committed to completing a certain number of appointments with exhibitors at the trade fair.